While helping a client whose email password was hacked, I realized that there is a need for further education on creating safer, secure passwords. I also realized I needed to review my own, but getting the motivation to go back through all of them was no small task. I’m sure some of you understand. And most of you have been hacked, or at least spammed, by criminals who work full-time to take over email accounts and gather your personal and financial data. In addition to trolling you and your social media for clues, they have software to crack your passwords. This means that it takes time and some helpful information to create passwords that thwart their efforts.
Starting a marketing campaign online can be daunting. Even when you have a strategy lined up, there are more details to adjust. Social Media content is a powerful piece of the puzzle, so we want to share a bit of our expertise. Here's a sneak peek into some of the ways you can engage your audience through content creation.
What types of social media content are best for your target market?
Let’s say you just had Lewis Design create your website “mywebsite.com" and an email account such as "firstname.lastname@example.org." Now you are able to correspond with customers in a more professional way. But, how do you set up your new email account? Here is the inside scoop into email setup so you can send and receive on your phone or computer through tools such as Outlook, Thunderbird, and Gmail!
If you just want to go online and check your email, follow steps 1-3 below. If you want to set up your email account on Outlook, your mobile device, or another mail client, please read through all of the steps. We have some handy links at the bottom to more detailed instructions. Thanks!
I want to promote my business on social media, but how do I start? What is the process? What all does an online marketing strategy entail?
We asked ourselves these same questions and came up with the following key elements of a good social media strategy. From goals to engagement, we have provided you with a list of questions to ask yourself as you develop your own online marketing strategy.
One thing we don’t mention here, though, is content because that’s a whole other blog post. We’ll share our insight into content next month!
Creating an Online Marketing Strategy
What do you hope to gain by using social media marketing?
From website traffic and sales to brand awareness and customer loyalty, establishing the main goals of your online marketing strategy is an important step in the right direction.
Everyone seems to be online these days. Businesses and individuals alike are involved in the social media craze. What does that mean for you? We have three specific aspects of social media marketing that can help you take your business to the next level.
Why it's important to find the right web design company
Searching for a web design company can be daunting, but with the right list of criteria the task is much more manageable. We started designing websites 9 years ago and didn't realize what we were getting ourselves into. Back then, businesses just needed a website---something to prove they existed online. Now, there are so many more factors that go into a successful online marketing strategy. So, we developed this list for you to help in your search.